![]() ![]() Target Search Page Location: All Target Search Page Location does is try to bid high enough to put you in the closest position to what you put in. ![]() There are some cases where you would use a Manual CPC method, for instance branded campaigns often utilize this to reach impression share goals. Some searches are more valuable than others and you can’t go up and down to fit the value of the search when using Manual CPC. When you set the bid to a static number, you can’t go up and down depending on the search. Manual CPC: This takes all of the beauty out of Google’s bidding algorithm.Target ROAS: Target Roas and Target CPA perform just about the same, but you have to be passing through a revenue figure when people convert in order to use this bidding method effectively.The main difference between Target CPA vs Maximize conversions is Google will throttle the campaign if it is not converting, with Target CPA, whereas with Maximize conversions Google will spend until it converts or hits your budget. Target CPA: Google tries to serve ads that meet your Cost Per Acquisition goal, by serving ads that convert, and throttling ads that don’t convert.It will try and serve ads that convert more often. Google is serving your ads by a mixture of which ad is getting the best click through rate AND best conversion rate, in that order. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |